Shift-It! uses applied physics to make carrying loads of all kinds easier by shifting and distributing the weight evenly across the shoulder, back and opposite arm. Shift-It! has 100's of applications. Parents find it particularly useful carrying an infant in a car seat which can be painful with arms extended.  Shift-It! is an ultra high quality handmade universal "strap" (weight transfer assist) for helping moms and dad's everywhere better manage carrying the infant in his or her car seat. We make them in dozens of custom patterns and trims to satisfy nearly any fashion sense.